Us old dudes are suckers for reissues of our favorite records. I’ve owned Green Mind by Dinosaur Jr. on cassette, compact disc and vinyl. Still, when I saw another colored vinyl version newly available for sale, I’d be lying if I said I wasn’t tempted to make a purchase. It’s especially hard to resist that kind of acquisition when you believe that, after the apocalypse, the only currency worth anything will be vinyl records.
The limited edition vinyl game is not for the faint of heart nor the easily discouraged. A rare bundle of reissues came up recently for another one of my favorite indie-rock bands, and before I even knew about the bundle, it was sold out.
The most frustrating thing about this sort of “you snooze, you lose” situation is that being off Instagram for a few days was what ultimately prevented me from getting the bundle of LP’s. The three LP bundle is sold out, and the only way to get the third record is to buy it off of Discogs for a cool $100. It wouldn’t irritate me as much as it does if it wasn’t a case of a legendary independent record label like Merge Records using a corporate silo owned by Facebook exclusively to advertise their new hotness. There is a news section on the label’s website, but it doesn’t appear to have an RSS feed.
The founders of Merge records are famous for their progressive political activism. However, not even they consider the role that Facebook has played in undermining our democracy. That is a role to which even executives at the company now admit. It doesn’t seem like Facebook is a platform a fiercely independent label would want to help amplify. Nor should the label force their fans into those platforms to keep up with new releases.