M.G. Seiegler writes about the hypothetical that Microsoft could buy Twitter. Unlike the aspirational aquisition by Elon Musk, Microsoft might actually be a good fit for the platform.

And Microsoft has proven themselves good stewards of giant buys. GitHub. Mojang. LinkedIn. The latter might make the bid more complicated as it was once lumped into “social networking”. But obviously Twitter is a different beast. And Microsoft famously/infamously wanted another, newer entrant: TikTok. To the point where they were willing to absurdly and problematically kiss Donald Trump’s ring. That deal didn’t happen. But this could.

Siegler doesn’t believe that the Musk deal (which is problematic for a number of reasons) will go through. This leaves Twitter ripe for another company to step in.

→ The Right White Knight. Microsoft should buy Twitter | 500ish