Wordle seems to have been a boon for the New York Times, bringing millions of new users to the site and helping to add subscribers, as well.

Overall, the Times said it added 387,000 net digital-only subscribers last quarter, though it didn’t say how many of those are Wordle players. The Times also offers a dedicated subscription to its cooking content, and an overall digital package.

I kind of wondered how much the acquisition of the popular word game would help The Times. They had indicated that the game would only be free temporarily and it’s unclear if they could convert its fanbase to paying customers. If it continues to be a gateway to subscriptions, though, they could keep it free indefinitely, which would be good for everyone. I’m still playing the game almost every day and enjoying it, having only lost once.

→ Wordle brought ‘tens of millions of new users’ to the New York Times | The Verge